Celebrating a Decade of Luxury: You Me & Emilio's 10-Year Anniversary Comes to a Close

Introduction: A Sincere Thank You from the Heart

As You Me & Emilio's 10th Year Anniversary Celebration draws to a close, there's only one word that truly encapsulates the spirit of this moment: gratitude.

I'm Emilio Horton, founder of You Me & Emilio. Over the past decade, I have poured my heart, creativity, and passion into crafting a wellness and lifestyle brand that reflects my values—authenticity, quality, and love. With the unwavering support of you, our loyal customers, we've grown from humble beginnings into a recognized name in the handcrafted luxury space.

This blog post is not just a retrospective of the past 10 years—it's a celebration of community, growth, and a glimpse into a brighter, more fragrant future. Whether you've been with us from the beginning or just discovered our premium soy wax candles and skincare products, this story is yours too.

Table of Contents

1. The Origin Story of You Me & Emilio

2. Our Commitment to Quality and Wellness

3. Handcrafted Excellence: What Makes Us Different

4. Top 10 Best-Selling Products of the Decade

5. Why Scent Matters: The Power of Fragrance in Everyday Life

6. Celebrating Community: Customers Who Became Family

7. Introducing the Premium Subscription Plan

8. Competitor Analysis: What Sets Us Apart from Bath & Body Works & Others

9. How to Save: 50% OFF Promo Codes and Offers

10. The Future of You Me & Emilio

11. Final Thank You + Call to Action

1. The Origin Story of You Me & Emilio

Ten years ago, I started this brand with a vision to redefine self-care. After years in banking and corporate America, I realized I was craving connection, creativity, and purpose. That dream came to life through soy candles made in my kitchen—with nothing but the purest ingredients and a whole lot of soul.

Fast forward to today, You Me & Emilio is a proud Latino-owned, Dallas-based business that has shipped thousands of products to homes across the country. From my kitchen to fully stocked candle studio, the journey has been nothing short of extraordinary.

2. Our Commitment to Quality and Wellness

Each product we create—whether it’s a room mist, hand lotion, or soy wax melt—is designed with your wellness in mind. We use phthalate-free fragrance oils, eco-friendly soy wax, and skin-nourishing botanical ingredients.

• Vegan & Cruelty-Free

• Hand-Poured in Small Batches

• Made in the USA (Dallas, Texas)

• Free from Toxins and Harsh Chemicals

We don’t just sell products. We create experiences.

3. Handcrafted Excellence: What Makes Us Different

Unlike mass-produced brands like Bath & Body Works or Yankee Candle, our production model is intentional and artisanal. Every scent is hand-blended, every product quality-checked, and every order personally packaged with care.

Why our customers love us:

• Long-lasting fragrances

• Thoughtful packaging

• Seasonal exclusives

• Subscription box surprises

We design with purpose. We produce with love.

4. Top 10 Best-Selling Products of the Decade

Over the past decade, these top-selling products have become icons in our fragrance family, loved for their unique aromas, quality craftsmanship, and emotional impact. Whether you're new to the brand or restocking your favorites, these are must-haves for your home sanctuary:

1. Almond Blackberry Sage Soy Candle

2. Palo Santo Soy Candle

3. Texas Spice Soy Candle

4. Sage & Citrus Soy Candle

5. Forty Soy Candle

6. Dreams Soy Candle

7. Orange Vanilla Soy Candle

8. Eucalyptus Soy Candle

9. Almond Blackberry Sage Room Mist

10. Coffee House Soy Candle

5. Why Scent Matters: The Power of Fragrance in Everyday Life

Did you know scent is directly linked to memory and emotion? Our goal is to help you create rituals of comfort, peace, and joy in your personal spaces.

High-volume, low-competition keywords:

• best room mist for stress relief

• soy wax candle for self-care

• handmade body lotion with essential oils

From stress relief to sleep improvement, our fragrances are more than indulgent—they’re therapeutic.

6. Celebrating Community: Customers Who Became Family

We’re deeply grateful for the heartfelt feedback and genuine stories from our customers over the past 10 years. Below are three real testimonials featured on our website—voices of real people who have made You Me & Emilio part of their daily rituals.

Robb Garner — Dec 18, 2024

“I love these candles! Such wonderful and unique scents make my home feel even more like home! I love that even when not burning, they provide a subtle but beautiful scent to the entire room. Great candles!”
Robb’s feedback captures the essence of our goal—creating ambient scents that linger and feel like home. 

Kareena Rambocus — Mar 23, 2024

“I LOVE all the You, Me, and Emilio’s all‑natural products that I have tried so far! Emilio’s knowledge and passion shine through, making every purchase a delightful experience. The scents are amazing and I admire You, Me and Emilio’s commitment to being an eco‑friendly company. It's reassuring to support a brand that cares for both its customers and the planet. These products are perfect for anyone wanting a cozy, eco‑friendly vibe at home!”
Kareena highlights the brand’s authenticity, eco values, and sensory experience. 

Denise Martinez — Jun 17, 2024

“If I could give more than 5 stars I definitely would! These candles are the absolute best!! They smell amazing and last forever! Plus Emilio is very knowledgeable in getting you the perfect candle for your needs and was extremely helpful! Can’t wait to place my next order!!!”
Denise’s words reflect the quality, longevity, and personalized service we strive to offer.

7. Introducing the Premium Subscription Plan

In 2023, we launched the You Me & Emilio Premium Subscription Plan to offer even more value:

Benefits:

• Free shipping

• First access to new products

• Exclusive seasonal scents

• 25% off every order

It’s our way of saying thank you to our most loyal supporters.

8. What Sets Us Apart From Competitors

Bath & Body Works

• Mass-produced

• Synthetic ingredients

• Big-box branding

You Me & Emilio

• Handmade in Dallas

• Natural, clean ingredients

• Personalized customer experience

Yankee Candle

• Paraffin wax

• Overpowering scents

You Me & Emilio

• Soy wax

• Balanced, soft throw

We don't just follow trends—we set them.

9. How to Save: 50% OFF Promo Codes and Offers

We’re closing our 10-Year Celebration with an exclusive thank-you offer.

Use promo code 10YEARSOFYOUME&EMILIO for 50% OFF one-time purchases.

Use 10YEARSOFYOUME&EMILIO-S for 50% OFF new subscription sign-ups.

Expires: July 31, 2025

Shop now: www.youmeandemilio.com

10. The Future of You Me & Emilio

What’s next for us?

• New product lines: Roll-ons, diffusers, and such much more

• Retail expansion into local Texas boutiques

• Sustainability initiatives

• Greater community involvement

• Additional AI Implementations

We’re just getting started.

11. Final Thank You + Call to Action

To everyone who has supported us: thank you from the bottom of our hearts. Your belief in a small, Latino-owned, local business has made all the difference.

Now, we ask you to keep spreading the word:

• Share your product photos on Instagram

• Write reviews on our website

• Gift You Me & Emilio products to friends & family

• Follow us @youmeandemilio on social

Use the hashtags: #YouMeAndEmilio #YouMeAndEmilio10Years and #WellnessWithEmilio

Let’s make the next 10 years even more beautiful.

With gratitude,

Emilio Horton
Owner, You Me & Emilio

Shop Now: www.youmeandemilio.com

Promo Code: 10YEARSOFYOUME&EMILIO
Subscription Code: 10YEARSOFYOUME&EMILIO-S